Nursery World - Company profile (3)

'The Toy Tidy Company is the best new year's resolution I ever made,' says Helen Coppen (left), the company's founder. In January 2002 Helen made the decision to combine her years of experience working for large manufacturing companies, sourcing supplies, with her frustration as a working parent, having to battle at keeping the house tidy, while ensuring her children had easy access to their toys and belongings. While she was researching storage solutions Helen became acutely aware that there was no one shop where you could find a good choice of storage solutions and she decided that a mail order catalogue would be the simplest way of providing the best possible selection of basic items. The company began by sourcing the ubiquitous net bag (featured in NE last autumn) that allows children (and adults) to sort items into groups and see where they are without tipping out the contents. Once she felt she had amassed a broad selection of goods Helen then decided to get 800 catalogues printed to put her idea to the test.

While she was researching storage solutions Helen became acutely aware that there was no one shop where you could find a good choice of storage solutions and she decided that a mail order catalogue would be the simplest way of providing the best possible selection of basic items. The company began by sourcing the ubiquitous net bag (featured in NE last autumn) that allows children (and adults) to sort items into groups and see where they are without tipping out the contents. Once she felt she had amassed a broad selection of goods Helen then decided to get 800 catalogues printed to put her idea to the test.

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