Nursery World - Spotlight on…Anne-Marie Martin

Position: Founder of diddi dance, a pre-school dance class franchise

What led you from professional dancing to create diddi dance?

Having danced for many years, I found myself enjoying teaching children more and more. I was teaching at a play centre and lots of the parents there kept asking me about dance classes for their under-fives. They knew that I was a dancer and pestered me almost daily until I started a class. And now, 13 years later, I still teach five classes a week as well as running the South-East London area from our head office.

As a franchisor and franchisee I love being part of a really supportive, inspiring network with some fantastic business owners who have the same mission of getting children moving. I also love the flexibility that the business gives me to work around family life.

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